I follow many brands and products on Facebook and feel it's the first place to look for information about new things.

-Heather, mom of 2, from MtoM's recent research on social media and moms

News & Updates

The MtoM Blog

Why YouTube Videos & Facebook Don’t Always Mix

Why YouTube Videos & Facebook Don’t Always Mix

Posted by Amy Clark on Apr 16, 2014

It’s becoming much easier to watch videos on Facebook. Now when you see a video in your News Feed, it plays silently, and if you want to see more – simply tap to play with sound in full screen. I appreciate this, because I am not a fan of auto-play videos...

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Facebook Unveils Larger, Simpler Right Column Ads

Facebook Unveils Larger, Simpler Right Column Ads

Posted by Tracey Harrington McCoy on Apr 14, 2014

Facebook unveiled a peek at their new right column ads last week–and we like what we see. MtoM usually advises clients to turn off right column ads when setting up advertising campaigns in Facebook’s advertising platform. After seeing clickthrough rates...

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The New Twitter Layout- Are You Ready?

The New Twitter Layout- Are You Ready?

Posted by Christine Wilson on Apr 8, 2014

We had a long conversation this morning about all of the changes that we have seen on Facebook fan pages and the rapid decline in organic reach. We are still creating great content for clients multiple times a day and feeling very frustrated when 2-3% see many of the...

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