Facebook ‘Watch’ to Offer New Ad Opportunities
This month, Facebook announced the launch of Watch, a new video tab that will feature…
Creative Ways Brands Are Using Snapchat
Snapchat is a social media platform that poses both challenges and possibilities for marketers.…
A Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and…
Snapchat Partners Will Target Ads Based on Offline Behavior
Snapchat users may soon notice a more personalized touch to the ads they see. Snap…
Facebook Takes a Cue from Snapchat with New Profile Frames
Facebook is releasing a new tool that will allow anyone – including Facebook Page owners…
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
We Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the…
360 Storytelling: The Latest on Virtual Reality and Augmented Reality
Immersive experiences that alter our reality aren’t new… In 1957 Morton Heilig invented the Sensorama…
Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and…
Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it's ready to open paid…