The Story Behind the Stories
Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic…
Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms…
How do consumers make travel decisions – from inspiration to booking?
Browsing across multiple screens has become the new normal for everyday life – so that…
How Chat & Messaging Apps Can Bolster Customer Service
How brands provide customer service is changing. For years, when consumers had questions or problems…
How User-Generated Content Helped Polaroid Boost Sales by 180%
In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt…
Super Bowl Advertising: Is Snapchat the New TV?
The advertising buzz leading up to the Super Bowl is nothing new. Every year, we…
Facebook Takes a Cue from Snapchat with New Profile Frames
Facebook is releasing a new tool that will allow anyone – including Facebook Page owners…
How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an…
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
How Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been…