Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it's ready to open paid…
How Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a…
YouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business…
Mobile Engagement, Proximity Messaging, and More: Future Trends in Digital Marketing
Attention digital marketers: As you contemplate your company's marketing strategies for the coming year and…
Advertising: From Billboards to Buzzfeed
Remember the days when someone would point out a car window to an amusing billboard?…
Social Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still…
Post Mortem: World Cup & Social Media Advertising
Last night, Germany won the World Cup. They played consistently throughout the tournament and ended…
Facebook Ad Targeting to Use Data From Outside Websites
It's pretty impressive how Facebook keeps improving its ad platform--and its latest enhancement doesn't disappoint.…
Facebook Unveils Larger, Simpler Right Column Ads
Facebook unveiled a peek at their new right column ads last week--and we like what…