How User-Generated Content Helped Polaroid Boost Sales by 180%
In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt…
360-Degree Video Takes Advertising into the Future
Have you ever wanted to feel what it’s like to run onto the field during…
Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it's ready to open paid…
5 Inspiring Highlights from Cannes Lions 2015
The annual Cannes Lions International Festival of Creativity brings together some of the most interesting…
‘Mobilegeddon’ is Here: Is Your Site Ready?
Back in February we posted a head’s up about Google’s new mobile-friendly label, which the…
How to use live video streaming for your business
Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a…
How to Make Great Videos for Your Business
These days, topnotch video content is considered key to successful online customer engagement. A great…
Content is King: 12 trends marketers shouldn’t ignore
If you do content marketing for your business, don't miss Pratik Dholakiya's useful round up…
Twitter News for Marketers
Here’s a heads-up for businesses that use Twitter to market their brands: there are some…
Content Overload (and Other Marketing Challenges)
Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, "chieftain”…