How User-Generated Content Helped Polaroid Boost Sales by 180%
In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt…
Super Bowl Advertising: Is Snapchat the New TV?
The advertising buzz leading up to the Super Bowl is nothing new. Every year, we…
Facebook Takes a Cue from Snapchat with New Profile Frames
Facebook is releasing a new tool that will allow anyone – including Facebook Page owners…
How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an…
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
How Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been…
We Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the…
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve…
The Successes & Challenges of Influencer Marketing
In the days before social media and blogs (in other words, the not-so-distant past), only…
Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and…