How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an…
The Positive Side of Politics on Social Media
In the 2016 election, politics and social media are inextricably intertwined… and not always for…
We Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the…
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve…
Are We Going to Ditch Slack for Facebook Workplace?
So it is official, Facebook Workplace (formerly known as Facebook for Work) is live and…
Social Media for Social Good: From Land O’Lakes to Lush
Land O’Lakes is on a mission to “delete hunger one photo at a time.” The…
Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to…
Is the Future of Video Vertical?
Whether you’re snapping a selfie or filming a video, most people naturally hold their phones…
How Brands Can Use Snapchat Memories
Over the past month, Snapchat has started to roll out one of its biggest changes…
Tweeting About the Olympics? Read the Rules First
Anticipation over the Summer Olympics is building worldwide as the 2016 Rio Games officially kick…