The Benefits of a Long-Term Influencer Collaboration
In an online environment that prioritizes quick results and instant gratification, there is something to…
Hit Hard by Facebook Algorithm Changes, LittleThings Shuts Down
LittleThings, a 4-year-old content website focused on producing original videos and positive stories, closed its…
What Brands Need to Know about Facebook’s News Feed Changes
Facebook is changing what you will see in your News Feed – but probably not in…
Is Snapchat’s Redesign a Smart Move?
Last week, Snapchat unveiled a redesign in what it hopes will be a successful move…
Better Engagement with Facebook’s Custom Audience Ad Options
When creating Facebook ad campaigns, you want to reach the right people, and engage them…
Why 6 Seconds is Ideal for Video Ads
Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots…
Why Micro-Influencers Are Better for Your Brand
A “bigger is better” mentality often prevails when planning influencer marketing campaigns. We aim for…
A Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and…
Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that…
Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms…