MtoM’s Top Initiatives for 2017: #2 Live Streaming
As we kick off 2017 here at MtoM, we’re taking some time to reflect on…
Restaurants Breaking Through the Mold on Facebook Live
As every article and outlet pushes marketers and brands to use Facebook Live, the increasing…
How Chat & Messaging Apps Can Bolster Customer Service
How brands provide customer service is changing. For years, when consumers had questions or problems…
Tracey’s Influencer Marketing Insight Featured on Forbes.com!
Our very own COO, Tracey McCoy, was recently featured on Forbes.com. Her incredibly insightful article takes…
How User-Generated Content Helped Polaroid Boost Sales by 180%
In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt…
Super Bowl Advertising: Is Snapchat the New TV?
The advertising buzz leading up to the Super Bowl is nothing new. Every year, we…
Facebook Takes a Cue from Snapchat with New Profile Frames
Facebook is releasing a new tool that will allow anyone – including Facebook Page owners…
How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an…
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
The Positive Side of Politics on Social Media
In the 2016 election, politics and social media are inextricably intertwined… and not always for…