Is Snap Map More Helpful or Invasive?
Snapchat released its Snap Map feature in June, which allows users to submit Snaps to…
How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have…
Is Snapchat in danger? Or simply evolving?
In the nearly six months since its initial public offering, Snap Inc. has been closely…
Voice AI & the Future of Brand Marketing
Alexa, how will marketers use voice search in the future? Voice-assisted devices, powered by…
Why 6 Seconds is Ideal for Video Ads
Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots…
Tips for Using Canva for Social Media Graphics
Whether you’re posting on Instagram, Facebook or another social network, your brand needs high-quality visuals…
How Brands Can Use Instagram Location & Hashtag Stories
In May, Instagram released two new features to help people find Stories related to their…
Virtual Reality & Augmented Reality: What You Need to Know
If new technology has taught us anything over the last few years, it’s that reality…
Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The…
What Marketers Should Know About Generation Z
The first generation of true digital natives is growing up – and marketers are paying…