Post Mortem: World Cup & Social Media Advertising
Last night, Germany won the World Cup. They played consistently throughout the tournament and ended…
To Press Release or Not to Press Release, That is the Question
PR has changed so much since my first job nearly 15 years ago. We used…
Influencer Marketing: The Metrics That Matter Most
In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were…
Why I Love Marketing to Moms
It sounds so exclusive, that old adage: "you'll understand once you have kids." But it…
The True Power of Sponsored Blog Posts
Influencer marketing is blowing up: many brands and businesses are starting to talk about how…
How PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions…
Wall Street Journal on Influencer Marketing
We were thrilled to see the following article in the Wall Street Journal yesterday: "The…
Review of TINT Trial
I recently discovered a very interesting social media aggregation and curation platform called TINT. I…