FTC Cracks Down on Misleading Influencer Marketing
Transparency is essential in marketing efforts – not only to keep the trust of your…
It’s Time to Invest in Influencer Marketing on Instagram
2015 was an exciting year for brands on Instagram. The social network was growing continuously in…
4 Social Trends for 2016
Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate…
How to Do Influencer Marketing the Right Way
Influencer marketing – teaming up with leading bloggers and social media personalities in your space…
The Successes & Challenges of Influencer Marketing
In the days before social media and blogs (in other words, the not-so-distant past), only…
Goodbye, Online Ads; Hello, Influencer Marketing
It’s a dirty little secret that no one in marketing wants to admit: we all…
Influencers + Professional Videographers= Awesome!
As marketers we all know that video is a very important part of our content…
MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with…
More Streaming Video! Facebook Launches Live for Verified Celebrities
Yesterday Facebook launched their own live streaming video service, "Live," as part of their Mentions app which…
Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75…