Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that…
Tracey’s Influencer Marketing Insight Featured on Forbes.com!
Our very own COO, Tracey McCoy, was recently featured on Forbes.com. Her incredibly insightful article takes…
Influencer Marketing Lessons from New Research
Influencer Marketing Lessons from New Research 2016 has been a fruitful year for influencer marketing,…
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve…
What Makes a Great Influencer?
If we’ve said it once, we’ve said it a thousand times: influencer marketing is the…
Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly…
How to Run a Successful Social Sweepstakes (and Why It’s a Good Idea!)
Everyone loves the opportunity to win a good prize. Running a sweepstakes on social media…
An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of…
Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the…