Is Organic Reach Dead?
The short answer: no, organic reach isn’t dead. But it has been declining for some…
People Have Mixed Feelings about Facebook… But Can’t Quit It
In the 13 years since its launch, Facebook has become a central part of everyday…
Better Engagement with Facebook’s Custom Audience Ad Options
When creating Facebook ad campaigns, you want to reach the right people, and engage them…
Facebook ‘Watch’ to Offer New Ad Opportunities
This month, Facebook announced the launch of Watch, a new video tab that will feature…
Why 6 Seconds is Ideal for Video Ads
Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots…
Facebook to Launch Video Creator App This Year
Later this year, Facebook will launch a new app that will make it easier for…
Social Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don't use...) the…
Facebook and Snapchat Focus on Augmented Reality
Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and…
A Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and…
The Story Behind the Stories
Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic…