Facebook to Launch Video Creator App This Year
Later this year, Facebook will launch a new app that will make it easier for…
Virtual Reality & Augmented Reality: What You Need to Know
If new technology has taught us anything over the last few years, it’s that reality…
Creative Ways Brands Are Using Snapchat
Snapchat is a social media platform that poses both challenges and possibilities for marketers.…
Facebook and Snapchat Focus on Augmented Reality
Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and…
An Overview of Snapchat Advertising
While Snapchat pioneered the ephemeral style of storytelling that is everywhere on social media right…
Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms…
How Chat & Messaging Apps Can Bolster Customer Service
How brands provide customer service is changing. For years, when consumers had questions or problems…
Is the Future of Video Vertical?
Whether you’re snapping a selfie or filming a video, most people naturally hold their phones…
How Brands Can Use Snapchat Memories
Over the past month, Snapchat has started to roll out one of its biggest changes…
UVA McIntire Spring Symposium Recap
I had a fantastic time last week participating in UVA's McIntire School of Commerce Spring…