The Power of Social Commerce
It's no surprise that online shopping has overtaken the retail industry. There are over 2.6…
Facebook Tests an Influencer Marketing Search Tool
Facebook began its first big influencer marketing push in November 2017, when it launched the…
Virtual Influencers Can’t Replace Actual Human Connection
Lil Miquela is a bona fide Instagram celebrity. A model, activist and recording artist, she…
What You Need to Know from Facebook’s F8 Conference
Facebook's annual F8 developer conference is a showcase for the company’s new products, upcoming changes and…
How Does Digital Life Affect Our Overall Well-Being?
As digital technology continues to evolve and expand, it opens up countless new opportunities for…
Self-Care & Tech Can Coexist
For people of all ages, from millennials to baby boomers, self-care is a hot topic…
Top Social Media Trends of 2018
At the beginning of every new year, smart marketers set priorities to focus on for…
Tips for Taking an Addictive Boomerang
A short, hypnotic video catches your attention as you scroll through your Instagram feed. It…
Facebook ‘Watch’ to Offer New Ad Opportunities
This month, Facebook announced the launch of Watch, a new video tab that will feature…
Voice AI & the Future of Brand Marketing
Alexa, how will marketers use voice search in the future? Voice-assisted devices, powered by…