Snapchat Partners Will Target Ads Based on Offline Behavior
Snapchat users may soon notice a more personalized touch to the ads they see. Snap…
Super Bowl Advertising: Is Snapchat the New TV?
The advertising buzz leading up to the Super Bowl is nothing new. Every year, we…
How Can You Track Effectiveness in Social Media?
Everything you do for your business on Facebook – whether it’s a post or an…
FTC Cheat Sheet
As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC)…
How Brands Are Engaging Audiences with Snapcodes
No one can accuse Snapchat of being complacent. This past year, the company has been…
We Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the…
Tips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve…
Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to…
Not Buying a $5 Million Ad? Use Social Media During the Super Bowl Instead
The advertising anticipation is at its height for the Super Bowl 50, with fans and…
4 Social Trends for 2016
Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate…