Is Organic Reach Dead?
The short answer: no, organic reach isn’t dead. But it has been declining for some…
Better Engagement with Facebook’s Custom Audience Ad Options
When creating Facebook ad campaigns, you want to reach the right people, and engage them…
Why 6 Seconds is Ideal for Video Ads
Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots…
Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The…
What Marketers Should Know About Generation Z
The first generation of true digital natives is growing up – and marketers are paying…
Creative Ways Brands Are Using Snapchat
Snapchat is a social media platform that poses both challenges and possibilities for marketers.…
An Overview of Snapchat Advertising
While Snapchat pioneered the ephemeral style of storytelling that is everywhere on social media right…
A Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and…
Social Media Photography Tips for Marketers
Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience…
Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms…