Storytelling Versus Storymaking
Anyone engaged in business has heard about the import of employing storytelling as a means…
Change or Die: A Corporate Bulletin From Jacob Marley
In Charles Dickens’ beloved novella A Christmas Carol, the ghost Jacob Marley visits miserly Ebenezer…
The Digital Country Club
Exclusivity and high society aren't just for smoking rooms and golf courses anymore - the…
They Speak Our Language: Millennials, Personal Branding, and the Need for Authenticity
If only Dorothy hadn’t looked behind the curtain. She would never have realized just how…
#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now…
A Peek at ‘Big Data’:Target, Walmart, and Your Kids’ Christmas Wish-Lists
We hear a lot about ‘Big Data’ these days. With mountains of information about the…
Cheez-Its and Netflix: Confessions of a Young Mom
I was in the grocery store with my daughter and my 17-year-old sister, Kate. A…