If you don’t have video as part of social media strategy this year then it is time to add it in! Video is being rewarded more than ever on Facebook and a recent study by Socialbakers shows that photo posts are half as likely to be shown as video posts. I have seen the increase in videos being shown to more people for awhile now and I have been encouraging clients to create as much video content as possible.
In the study, Socialbakers found that video posts had an organic reach of 8.71% while photo posts only had a reach of 3.73%. To our surprise text only updates had a reach of 5.77% and link posts had a reach of 5.29%. We still think it is important to create engaging visuals, but photo posts are clearly not the dominant post type that they once were.
Here is a great example of a new client that started working with us in February that has seen major benefits from a very small (under $100) boosted post budget and video content. You can see the large increase in organic (unpaid) reach as a result of both. Prior to this they had almost no reach and this week a 5 second video was able to organically reach almost 1000 people.
So grab your phones, your fancy cameras, whatever you have, and start creating videos. Hyperlapse is a great tool for those that are unsure of their skills.
