Advertising: From Billboards to Buzzfeed

advertising buzzfeed

Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…

Read More

Behind Successful Online Video Advertising

With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…

Read More

Advertising Week 2014: Millennial Takeover!

MtoM’s CEO, Christine Wilson, and the rest of the Millennial team (myself included!) traveled to New York City for Advertising Week a couple weeks ago. We had a great time and learned so much from the many sessions. Thinking back to what stood out the most, it would have to be the word “Millennial.”  Whether the…

Read More

Millennials Love These Three Words!

If you’re a part of the millennial generation then you probably know exactly three words I’m talking about. Need another hint? What comes to mind when I say “fall beverage”? If you haven’t guessed it, then let me direct you to its Twitter page: @TheRealPSL. That’s right, Starbucks created a Twitter account for their popular…

Read More

The Investigation of Two Generations on Social Media

Baby Boomers

Over the years, I’ve become a fan of investigative shows and thought I’d take a stab (pun intended) at writing my own report. My first target: social media across two generations. Investigative Report Subject: Frank Wells, Male, DOB: 8/26/1958, Baby Boomer generation Background info: My father joined Facebook about four years ago. He has almost…

Read More

How Marketers Can Understand Millennials: Dump the Stereotypes

While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…

Read More