Social Media for Social Good: From Land O’Lakes to Lush

Land O’Lakes is on a mission to “delete hunger one photo at a time.” The brand’s new Delete to Feed campaign is partnering with Feeding America to raise awareness about hunger in the United States, and donate millions of meals to those in need. Land O’Lakes is harnessing the popularity of foodie content on Instagram…

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We Need More Ads!

That was the chant a few dozen hollered as I hastily ran from seminar to seminar during Advertising Week 2014. Though the conference was several months ago, I’m still cycling through what I learned both in and out of the discussions. The first morning, filled with events, people, fresh coffee, and delicious New York bagels, held more…

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